Apple in talks to acquire music identification app Shazam

Published On: 09, Dec 2017 | Source:

Inc is in talks to acquire Entertainment Ltd, whose software helps users identify songs by pointing their phone at an audio source, according to a person familiar with the situation.

Shazam's smartphone app is already tightly integrated with Apple's Siri digital assistant. Users of Apple's iPhone with the app installed can say: "Hey Siri, what's that song?" and the app will identify it. But has other features, such as the ability to identify television shows, that do not yet work with Siri.

Tech website TechCrunch reported the talks earlier, writing that could pay about $400 million for and that a deal could be signed as early as next week.

did not respond to a request for comment.

Privately-held, UK-based has raised $143 million from DN Capital Limited, Institutional Venture Partners, and Kleiner Perkins Caufield & Byers, among others, over its 18-year history, according to PitchBook, a firm that tracks private venture investments.

The price TechCrunch reported would fall far below Shazam's most recent $1 billion valuations reported by PitchBook.

An acquisition of could help bolster Apple's music efforts by making it easier for users to find songs and add them to playlists in its Music service. As of mid-2017, Music had 27 million subscribers, behind rival music streaming service Spotify's 60 million users.